In 2020, TMC began to introduce a new design concept of development of a promising model line of diesel locomotives called "DNA brand". This is a single approach to design, a unique set of visual elements that will make the Russian rolling stock recognizable. For which it is needed, let's tell later.
Transmashholding (TMX) is a Russian company for the development, production and maintenance of rails of rolling stock in Russia, as well as CIS countries. TMH is among the top five world leaders in the production of rails of rolling stock and metro wagons.
The company decided to radically change the appearance of trains, diesel locomotives, metro compositions, etc. TMX has developed a general stylistry of the brand DNA. Given that TMH is actively mastering foreign markets, the conversion of the guide of the diesel locomotive will increase brand awareness and increase sales. Therefore, today branding is given a special role. So, an important fracture is expected in Russian engineering.
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At the heart of the TMH strategy - the desire to break out forward, to unconditional technological leadership not only in Russia, but also in the world. As part of this strategy, TMX plans can be divided into 3 categories: near-line, medium and dalularity.
The illnessary perspective is to work on existing agreements with the possibility of making changes to the design of those cars that are in production up to 2024.
Within the framework of the medium term (2024-2028), individual projects are being developed for leading Russian metro customers, taking into account their characteristics and needs.
The long-term Perspective of TMC is to find a more futuristic solution for bottlenecks: a decrease in the weight of the wagons, an increase in energy efficiency, additional solutions for comfort, safety, repair, and so on.
In August last year, a new design of the locomotive was presented at the international railway salon of space 1520 "Pro //.
Rebranding touched the watch of the driver of the driver 3Te25K2m, as well as the appearance and other special designs of the locomotive. All innovations will increase the technical and economic efficiency and recognition of Transmashholding products.
3TE25K2M - heavy duty cargo main diesel locomotive, which can carry out the composition with a mass of 7100 tons. The Komsomolsk-on-Amur depot ranged more than 100 locomotives in this series.
From the information obtained, it can be concluded that the implementation of the brand DNA contributes to the development of the company on the global market.
What do you think is it possible at TMH to become one of the world leaders in this industry in the coming years?
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