I have already talked many times about companies with which a cool change of activity helped to gain worldwide fame. There are a lot of people like you. But there are brands that have already changed very unexpectedly and abruptly during their existence.

Here, for example, Samsung. We all know this company as one of the leading manufacturers of televisions, smartphones, washing machines ... This company that only does not produce, in fact, if we talk about technology. But the brand began absolutely not with technological and innovative inventions, but with much more banal things. From which?

Now I will tell.

Samsung is a Korean brand, and its history originates in the first half of the twentieth century. Not so bad for the company, the main products of which are equipment. But in the 1930s, when the company originated, there was absolutely no talk of the production of televisions and smartphones. Then the founder of the company, Lee Beng Chol, decided to start his business and took up the export of goods from Korea to Beijing. And the first product that Samsung was engaged in was rice flour. When the export of flour was established, the brand also took up the export of dried fish and noodles.

Export, although it was profitable, seemed to the founder of the company insufficient for the prosperity of his case. Lee wanted to make his company a giant market in all possible areas, and therefore soon took up its production. Moreover, the Second World War made quite tangible adjustments to the export, and the company's profit in this area decreased. First, a sugar factory opened under the Samsung label, and after the company took up the production of wool. But this did not become the final source of Samsung's profit: soon the company began to develop in the areas of retail trade, insurance, and securities trade.

The name "Samsung" appeared, in general, at once, how the company's activities began. But Lee was going to establish several different enterprises under this name, and therefore Samsung’s head name was immediately conceived as the name of the group of companies.

Each unit from the very beginning of the company had its own name. The name Samsung is translated from Korean as “three stars” and is read in the Korean “Samson”. And many associate the meaning of this name with the fact that Lee had three sons. However, his real meaning is not really known. And if Samsung is known in Korea thanks to a huge number of diverse enterprises, then the whole world recognized this company precisely thanks to the production of electronics and, oddly enough, its contribution to real estate.

In the 1960s, the technical progress and the development of electronic industry have encouraged the creation of the new unit of Samsung to produce new products in the electronics market. Then the TVs were gaining popularity, and that is why the first items of electronics under the Samsung label became they became. But the rapid development of the company led to the fact that as guidance Lee created four labels: Samsung Electronics Devices, Samsung Electro-Mechanics, Samsung Corning and Samsung Semiconductor & Telecommunications.

After the production of black and white TVs was established, Samsung began production of washing machines. This happened already in the 1970s. And in 1980, the company began production of telecommunication systems, from which it gradually moved to the production of mobile phones.

After the founder of the company, Lee Beng Chol, died, his business passed to his descendants, and the Samsung group of companies was divided into four segments. As a result, only electronics remained under the control of the main brand, which allowed the company to develop even faster. And already in the period from 1983 to 1997, Samsung released the first colored TVs, video recorders, personal computers, disks recording devices and microwaves.

Samsung is still the leader in the TV market, but not only they make this brand famous around the world. You can not ignore the Samsung smartphones that are almost as popular in our country as Apple.

The history of the release of mobile phones began in 1988, when the first model from Samsung was released in Korea. However, they did not become so popular and for a long time, although the company produced more and more new models, its phones remained one of many. The release of the Galaxy series in 2009 was a real breakthrough. The smartphones of this series at that time became the best in the market in terms of price and quality, which caused the explosive growth of their popularity and recognition. This line is still in great demand.

But, of course, such a large company as Samsung could not do without scandals. And although the products of this brand are famous for quite high quality, the scandals in the history of the company were connected with it. And one of the most sensational stories occurred with the smartphones of this brand in 2016, when the batteries of the next Samsung Galaxy 7 began to explode among users around the world. At that time, this greatly spoiled the reputation of the company, but now few people remember this.

Today this brand is known around the world. He produces a huge number of TV models and phones and is famous for the high quality of his devices, but it is difficult to call it cheap. But, as its creator dreamed, Samsung remains a company that develops in several directions. In addition to smartphones and TVs, the brand continues to produce a huge amount of household appliances and manages to withstand high quality in each of its devices.

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